Tuesday, June 09, 2009


Contemporary?  Modern?  Modern with an 'e'?

Label for this post?  Real Estate Rants!  Yep, another opportunity for snarkiness, righteous self-promotion, and a little squawk.

Increasingly, the term 'Architectural' is being used by real estate 
agents as a catch-all for things new, blobitecture, deconstructivist, International style re-hash, anything that isn't neo classical.

How lame. 

"I'm selling architecture too," I chided one of the descriptive language challenged, "you know the result and product of building."
"Cute," she responded cooly, before adopting a more smug tone, "but this is architect designed."
"Very cute," I returned, "is he an architect of architecturals?" 

Check out these marketing comments (see bottom image): Stunning Architectural with fully integrated Craftsman and Asian details.  Integrated details, as opposed to unintegrated details, WTF?!
If you can't accurately describe product, you're an unqualified salesperson.  



Blogger Chris said...

"Architectural" means "not a ranch house."

8:25 AM  
Anonymous Anonymous said...

"Architectural" is not a real word; just like "signage" isn't. I agree with you, which is why I chose to have a person who actually knows his architecture represent me in my home purchase ... you.

10:25 AM  
Anonymous Craig said...

Apart from the concoction of un-wanted jargon I'm always disturbed at how this word reduces architecture to a commodity. It's a red flag that says "I dont' understand what makes a building great, and you probably don't either, but isn't this fancy?" I suppose the plus side is that it's a pretty good indicator of whom to avoid when conducting business.

11:54 AM  

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