Label for this post? Real Estate Rants! Yep, another opportunity for snarkiness, righteous self-promotion, and a little squawk.
Increasingly, the term 'Architectural' is being used by real estate
agents as a catch-all for things new, blobitecture, deconstructivist, International style re-hash, anything that isn't neo classical.
"I'm selling architecture too," I chided one of the descriptive language challenged, "you know the result and product of building."
"Cute," she responded cooly, before adopting a more smug tone, "but this is architect designed."
"Very cute," I returned, "is he an architect of architecturals?"
Check out these marketing comments (see bottom image): Stunning Architectural with fully integrated Craftsman and Asian details. Integrated details, as opposed to unintegrated details, WTF?!
If you can't accurately describe product, you're an unqualified salesperson.